Tag: energía sustentable

The CONECC project carried out a workshop on strategic communication, alongside different state representatives, aimed at highlighting the social, environmental and economic benefits of sustainable energy.

Renewable energy and energy efficiency projects are key to reducing greenhouse gas (GHG) emissions and mitigating the effects of climate change. However, they also trigger co-benefits in social, environmental and economic areas. However, the decision-makers or implementers of these projects do not always have the tools to communicate the multiple benefits.

Therefore the GIZ through the project Enhancing the Coherence of Climate and Energy Policies in Mexico (CONECC), within the framework of implementing a pilot programme to quantify co-benefits, developed a communication consultancy to share best practices and tools for the communication of the positive effects of sustainable energy. Decision-makers accompanied them from subnational governments of the six projects taking part in the pilot programme, in the states of Hidalgo, Yucatán, Guanajuato, Coahuila and Tamaulipas.

During the counselling, basic concepts were shared to strengthen the mechanisms to communicate co-benefits, through communication strategies and plans: for example, by determining audiences and channels, building key message, and through strategic content planning. A toolbox was shared, with graphic and planning elements. The objectives of the toolbox are:

  • To provide state governments with the minimum knowledge required to design a communication strategy that communicates the co-benefits of Renewable Energy and Energy Efficiency (RE and EE) projects.
  • To offer a guide that facilitates the implementation of a communication strategy and the content plans derived from it.
  • To provide graphic tools and pre-designed key messages, as well as monitoring instruments to facilitate specific strategies implementation and communicate the co-benefits of sustainable energy.

Various recommendations and good practices were also presented that focus on highlighting these benefits in other areas and strengthening local sustainable development: examples include the use of storytelling, or emotional narrative construction and monitoring and performance indicators that can measure and eventually improve communication strategies.

The coaching drew 40 participants from several sectors including energy, climate change, water resources and economic development. Representatives from six states participated. With this advice, the participants of the pilot programme are expected to have the capacities and tools to communicate the co-benefits that their projects generate.

You can download the presentation of the workshop with the essentials of co-benefits communication, as well as a guide to the toolbox. For questions, please contact cobeneficios@giz.de

 

GIZ / Laguna. Communication consultancy “The ABC of co-benefits: how to communicate the benefits of sustainable energy”

The approach to the co-benefits of renewable energy and energy efficiency is a tool that allows decision-makers, as well as experts in climate change and energy, to visualise the positive effects derived from sustainable energy projects.

These co-benefits go beyond greenhouse gas (GHG) mitigation, as renewable energy projects can have a positive impact on the social, economic and environmental spheres. This could be by generating jobs and savings, increasing investments and the well-being of the population, education or training, to name but a few.

In this way, the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, through the project Enhancing the Coherence of Climate and Energy Policies in Mexico (CONECC) at the invitation of the Tamaulipas Energy Commission (CETAM), took part in the presentation of the results and lessons learned from the co-benefit quantification exercise of the Bicentennial Photovoltaic Park project, in Ciudad Victoria, which is part of the quantification pilot programme.

The event was held within the framework of the Tamaulipas Solar Week 2021. In this meeting, Antonieta Gómez López, head of the CETAM office, provided a welcome emphasising the importance of the co-benefits approach and its quantification to ensure a fair transition to more sustainable energy.

The event took place on September 27 with more than 200 attendees. You can find out more details and results of the co-benefits quantification of the Photovoltaic Park through the following disclosure sheet.