The German Cooperation for Sustainable Development, through the project IKI-IBA, joins a coalition of partners along the strawberry value chain, including non-governmental organizations, agro-processors, industrial actors such as Altex, Danone, Danone Ecosystem Fund, Nuup y TechnoServe, within the framework of the Madre Tierra Project.
Madre Tierra seeks to develop a more regenerative agriculture, in order to improve quality, and performance, while and reducing environmental impacts of the strawberry value chain, thus providing added value to the product. The project aims to improve the production, business and sustainability conditions of 140 small strawberry producers in Mexico.