As part of the efforts to continue working together with the public and private sectors to strengthen strategies for sustainable development and ecosystem protection, the Pirelli company has committed to increase its efforts to protect biodiversity by conserving 10.24 hectares of the Cuenca de la Esperanza Natural Protected Area (NPA), in addition to the 40 hectares that had already been protected by the company over the past nine years. Through this commitment, Pirelli will support the conservation of a total of 50.24 hectares, equivalent to an investment of 1.6 million pesos.

“Alliances and cooperation between the state government and the private sector are fundamental for strengthening programmes and the preservation of Guanajuato’s biodiversity,” said Maria Isabel Ortiz Mantilla, Guanajuato’s Secretary of Environment and Land Management (SMAOT).

As part of this signing, SMAOT invited the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. Ana Lorena Gudiño, director of the ADAPTUR project, served as a witness for the signing of the agreement. She emphasised the importance of the document because Pirelli, in addition to protecting the state’s biodiversity, is furthering its commitment to taking climate action through ecosystem-based adaptation measures to ensure better environmental and climatic conditions for the state.

This event strengthens cross-sectoral conservation efforts and demonstrates the extent to which multi-stakeholder work ensures the protection and conservation of the state’s biological diversity, ecosystem services such as water provision, soil conservation and protection of Guanajuato’s natural capital. It also supports the development of sustainable tourism, which is a very important economic activity for NPAs such as the Cuenca de la Esperanza.