This project aims to support the National Commission of Natural Protected Areas (CONANP), and its strategic partners, to assess and integrate the value of ecosystem services into decision-making processes to effectively manage and finance protected areas. To achieve this, the project will communicate the values of ecosystem services to diverse stakeholders; design and implement innovative economic instruments, and strengthen CONANP’s capacities for valuing ecosystem services. Working on this basis, the project promotes the integration of those values into public policies.